What a Great Email Newsletter Can Do That Nothing Else Can

I’m frantically busy, just like you. Sometimes when I open my inbox my heart literally pounds with the overwhelming sensation that I may drown in it. I am never even close to caught up.

But today I got an email from Chris Brogan. Yep, right from Chris so I slowed down and read the entire thing. It was an email entitled Pleasure, Flow and Meaning about a book he just read: Dr. Andrew Weil’s, SPONTANEOUS HAPPINESS. Chris described the book and its topic: Depression. He also talked about how to be in the State of Doing.

It was a great email. It made me slow down. It made me think. And it made me DO. This is what I did:

I bought the book.

I became motivated and accomplished a task I’d been putting off.

I visited The Secret Show from the link in the email.

It made me think: I’ve got to pay more attention to Chris and all of the great stuff he puts out.

You could never have impacted me that way on your Facebook Page, or on Twitter, or even on your website. It was an email in which Chris was speaking directly to me.

There is no more powerful arrow in your marketing quiver than an email that someone opens and feels as if you are speaking directly to them about something they want to hear.

If email communicating directly with your clients is not part of your current marketing strategy, fix that right now.

  • Welcome to the magic of a personally written email. : )

  • Amy

    Yes, well…it’s not the first thing you taught me.

    And thanks for not pointing out my grammatically incorrect use of it’s rather than its… which I just corrected.

    Do you have a proofreader or does it just come out without those?

    And PS: I have an MA in Eng. Lit/Art History. Shame on me:)

  • Nice, so how should I promote and implement a newsletter? Any web services or plug-ins for Tumblr?

    Thanks for the great post!

    • Amy

      Hi Pedro,

      I think the first goal is writing the the content the way I described. You should make your newsletter accessible on your website, Facebook Page and anywhere else you’re promoting yourself.

  • Chris Brogan is awesome. I only started learning about him in the past few months, but his advice is truly gold.

  • Yes Amber… and he’s also very Real about it all… there is no ‘Chris Brogan Show,’ just lots of real advice.