Get the Important Stuff Done Now

All along the Eastern seaboard is a silence that only an insulating snow storm can bring. People are digging out and stepping far outside of their regular routines, many secretly loving that time is standing still. Quite a few already planned this as an additional play day and the snow is just an added bonus. Some meant to get some work done today, but with offices, roads, and transportation shut down – why not play?

Hey, I’m all for ‘playing;’ as this snow blankets the northeast I’m tucked away in a beach front hotel on Florida’s sunny Gulf Coast, and I plan on LOTS of playing with my daughter this week. But I’m also doing The Big Stuff this week – planning my 2011 Growth & Marketing strategy. What does that mean? That means I am asking myself 2 questions:

1. How is my business going to grow this year:
a) What type of business do I want more of? Less of?
b) Does my pricing structure need adjusting?
c) How can I better use my time to target the desired type of growth?
d) What key service do we want to add to our arsenal?
e) What’s dragging us down and how do we jettison it?
f) WHO WILL MY KEY PARTNERS BE IN 2011?
2. How will we get our message in front of the right people?
a) Of course, since we are a marketing company we think about this for our clients everyday; we need to regularly think about it for ourselves.

Of course it’s easy to look out the window at a beautiful blizzard or ocean view and think of all of the fun things I could be doing right now, but for me The Big Stuff = the meaningful stuff, and is the most fulfilling work I do all year. This week while the world is quiet I get a lot of Big Stuff done.

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