The bulk of my clients are small businesses with less than 10 employees, and very few of them have a dedicated marketing professional on staff – that’s why they need me. My job is to maximize every marketing dollar my small businesses spend, because money is always tight. In general, they trust me and together we get results.
The one area where I get tremendous push back or simply a deer-in-the-headlights look is on website development and SEO. If you own a small business and don’t know what SEO is, you’re not alone. It’s Search Engine Optimization – if done well you’ll rank high when someone Googles your product or service. If not done well, you won’t be on the first page of Google and your website is basically invisible unless someone searches for it specifically.
My clients don’t ignore SEO because they’re not bright, they usually shy away from it because they don’t understand it and it seems too difficult. But it isn’t, and it’s essential. SEO done well is the GREAT EQUALIZER. You may not be able to rank #1, but if there are only a few companies doing it really well you can get up to #3 or #4 – all you need to do is get ‘above the fold;’ be visible on that first page without making the user scroll.
Can you do it yourself? Probably not; not without dedicating inordinate amounts of time to becoming an SEO expert. Which I don’t advise; heck, I”m not even one. But I have SEO experts on my team who can help you get to that very important ranking.
This post isn’t about selling me, or Ariel Marketing Group per see, although if you need us we’re here. This post is about easing the fear and clearing up misconceptions that hold small businesses back. If you’ve been looking the other way when it comes to your online potential, stop. Speak to an expert who can tell you what you need and what it will take in plain English. It’s not as overwhelming or tricky as you might think.