7 Ways You Should Use Good, Old Fashioned Tactics in Business

Last week’s Cloud debacle got me thinking, hard, about how quickly we embrace new technology and how sometimes that might not be a good thing. If you aren’t aware, part of Amazon’s Cloud went down and took a lot of websites with it, including Hootsuite and Foursquare. It stayed down for hours meaning any sites effected could not do business.

My company stores all of our graphics and most client files on both our own server and href=”http://basecamphq.com/”>Basecamp; if anything happened and we lost those files we would basically have to start our company over. Additionally, we’d be putting our clients in a terrible position since we also host their sites and store a lot of their files. Because of my paranoia and the fact that I’ve always had trouble embracing new technology, we also use good old fashioned external hard drives. My issue with new gadgets/software etc. is not born out of laziness or fear, but because of how much the ‘implementation slump’ slows you down.

The business I’m in, New Media marketing, requires that we stay ‘up’ on all of the latest shifts in Internet marketing, so I’ve FORCED myself to explore each major new development. Yet I cling to the old stuff for too long I am sure; – I have a second generation iphone because frankly, I don’t see how upgrading will effect my work life.

While pondering the new vs. the old , and after waiting an entire day for my beloved Hootsuite to come back up, I read an article about Floor Coverings International getting customers during the recession the old fashioned way – by reaching out via phone and face to face meetings.

And it struck me; we’d better not ditch ALL of the old methods.

Apart from the external hard drive, here are the Old Fashioned touches you should consider keeping:

1. Sending a handwritten thank you card, and if you think you don’t have time for that use Send Out Cards; sending ANY card will make a big impression on people used to receiving junk & bills exclusively in their mail box.
2. Picking up the telephone and actually having a conversation in place of an email.
3. Thanking someone for a Referral; how often are we too busy rushing onto the next task to do this?
4. Asking for an introduction, LIVE, face to face, with a target customer.
5. Real, live, face to face networking instead of stalking our prey via email and Social Media.
6. Civility in email; no one is to busy to say hello, please, thank you or good bye in email communications.
7. Buying the important books in paper; I love my Kindle desperately, but when it broke I lost all of my books until Amazon kindly sent me a new one. I was glad I’d bought the most important books in hardcover so all of my margin notations were intact.

Think you’re too busy for any of these? Do yourself a favor and just try a few of them for 1 short week; I guarantee you’ll change your mind.