Optimism is the only choice for 2013

Here’s one thing I can tell you with absolute assurance about 2012: It’s over.  

If you had a great year, make 2013 ‘greater.’  If 2012 was a tough one, say good riddance and get moving on.   IAriel Marketing Group 2012 Year Endf you’re in business, you have no choice but to bid 2012 adieu; you must move on, no matter how great or bad your year was.

I’ve read umpteen posts about resolutions, rules and recommendations for 2013; usually at this time of year I’m doing the same thing, churning out a post or two about getting your marketing organized or planning better in the next 12 months.  

This year, so many of my marketing pals have already done a fantastic job of this; here is a list of excellent, rev-your-engine posts to help and inspire you:

  1. Sam Fiorella’s …Accept Less Mediocrity
  2. Becky Gaylord’s 17 Essentials
  3. Mark Babbit’s  … Realizations
  4. Danny Brown’s … 5 Blogs
  5. Gini Dietrich’s … 2013 Predictions

And if you’re looking for Sales lessons, just go to Anthony Iannarino’s blog and read the whole damn thing, sign up for his newsletter, and read everything he writes.

Instead of giving you an advice list of my own, I’m going to give you one piece of advice that has carried me everywhere:

Be an Optimist.

There is no other choice if you want to achieve any of your goals. Of course you must have planning, vision, and focus, but if you’re not dedicated to positivity, you won’t achieve anything.

I leave you some of my favorite lines in the English Language; impossible to read and not feel a deep sense of hope:

“Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no matter—tomorrow we will run faster, stretch out our arms farther. . . . And then one fine morning—

So we beat on, boats against the current, borne back ceaselessly into the past.”


Happy New Year everyone!