8 Social Media Housekeeping Tips for 2013

I didn’t write any ‘grand master plans for 2013’ posts this year, but now that we’re into 2013 it’s time for a social media reorganizing post. To get yourself together, here’s a short list of to dos:

  1. Get a new profile picture if yours is older than 12 months, EVEN if you love it. Yes, 2 years ago I had probably the  Social Media Housekeeping by Ariel Marketing Group best picture of me ever for my profile pic, but, I get older every year just like you do. Being honest crosses over to how you look TODAY too. Upload it to ALL of your networks.
  2. Set up your Gravatar if you haven’t already.  “Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.”  Your face is part of your brand, and in the social world people want to know you personally.
  3. Set up or clean up your Brand Yourself  profile.  It can help you improve your Google ranking and ensure that the information is accurate.
  4. Review your Linked In Profile, update your job status, and ask for Recommendations that you think will be helpful explaining how well you do what you do.  Give Recommendations to those whose service you value.  Ignore Endorsements entirely, as they’re a cheap scam and a big mistake LinkedIn never should have made.
  5. Review the number of blogs coming to your inbox, and cull the ones that aren’t absolutely beneficial to you.  There is a lot of great information out there, but you can’t absorb it all.  Staying current on the good ones, and active in their communities is far more effective than trying to be everywhere..
  6. Update every brand page you have, from Facebook to Merchant Circle; even if you’re not active on the channel, make sure your information is accurate.
  7. Change out your Twitter Background if it’s no longer relevant.  Update your lists; review the folks you follow and make sure they’re compartmentalized into those lists.
  8. Do a total Social Media review: if you’re using Social to market, which platforms are working? Which have diminished in value?  Are there new or niche platforms that may work better?

I try to review the above once every 6 months, but sometimes things slip by the wayside, so at the start of each new year I focus on updating and refreshing them all.    That way I can charge into the New Year feeling relatively ‘together.’  If I’ve missed any tips I’d love to hear from you.

  • Several people have recommended brand you. Every time I visit, I feel that it is a little bit creepy. I am happy to rank for my name on Google, but I don’t know if I want to be #1. Nor do I want to know who is searching for me. How have you been using it? 

    • I’ve been using it to keep an eye on what’s ranking about me – why DON’T you want to rank #1 for your name?

      • Well that is quite a story, but I will try to explain.

        First of all you have to think of what it means to rank for your name. What are you after? It isn’t necessarily useful other than for vanity.

        When people do a search on my name they are not seeking “Susan Silver”. That is too generic. I get really high bounce rates that hurt my brand because people think that 1) I am Chris Cornell’s ex wife or 2) that I am a sitcom writer (who writes for Huff Po now). Not my target customers.

        What I need to rank #1 for is Susan Silver copywriter which I do all over that front page. I am the only one and that is my true brand. Not my name, but my business.

        People need to rank beyond their name to get good results. Just like if I tried to rank for copywriter.It would be awesome, but the bounce rate would be super high.

        There needs to be purpose beyond that high level of visibility or you are doing yourself some harm.

        Most businesses will rank on their name due either to location or uniqueness of the brand . Because people are not just searching on name recognition, but something related that narrows the focus.

  • Amy, why don’t you tell us how you really feel about “Endorsements?” ;-D 

    • Ha!  Did you read http://www.huffingtonpost.com/sam-fiorella/linkedin-trustcloud-klout_b_2398201.html

      By @Samfiorella:disqus ?