Is Your Logo Naked?

Working with small businesses I would say 50% or more have no tag line at all, and 20% of those that do have useless ones that aren’t memorable. Why do you need a great one? Because you, me, and everyone we know is so busy we can’t see straight half the time, so when we’re looking for a product or service we usually don’t have a lot of time. Add to that the fact that we are INUNDATED with spam & junk mail and you have one frenzied prospect you’re trying to attract.

Some business names themselves are remarkable enough to identify WHAT service a company provides, but a tag line should can inform the viewer about what sets you apart and ensure that they remember your BRAND. Here’s a list of some of my personal favorites:

1. Nike – “Just do it.” Overused now, but absolutely awesome, inspiring, and meaningful.
2. FedEx – “When it absolutely, positively has to be there overnight.” Echoes your own sense of urgency when you need quick freight service.
3. BMW – “The Ultimate Driving Machine” Says a lot more than “just another luxury car.”
4. American Express – “Don’t Leave Home Without It.” A straight forward sense of security.
5. John Deere “Nothing runs like a Deere” Reliability in 5 words
7. Maxwell House – “Good to the last drop.” Simple, good stuff.
8. RG Petty Construction – “On budget, On Time, On Demand” – So you’ll expect a lot, but that’s a good thing.
9. Gibbons Beer – “If it’s Gibbons, it’s good.” <-- now defunct Pennsylvania beer but that tag line said it all. 10. Northeastern Maintenance "Got Snow, Need a Mow? Call Joe." My friend Joe Yantorn's maintenance business; I guarantee you know what he does and when you'd need him. There are loads of great tag lines out there, even more companies have naked logos. Your tag line should say in 6 words or less what you do or why the viewer should choose you. It shouldn’t be cute, overly clever or too technical. And if you are at a complete loss as to how to go about developing a tagline or creativity is not your strong suit hire a great marketing mind to develop one for you. Think of it as a landmark for your logo and brand, and as a landmark it will quickly distinguish you from your competition.

  • How does downhill skiing figure into this again? I’m confused.

  • Hi this post is nice and interesting. I’ll use it for my blog :). Can you say to me some related articles I could use too? – Bosal exhaust

  • I hadn’t noticed before in my searches!
    Excellent and helpful factor of perspective on the subject, I’d be interested in hearing much more on what you had to say.

  • Hello there! My title is john I am a 20 many years old pupil. I really like to read. I don’t have a good deal of time. That is why I realized speed reading programs, I Believe that when you go through lots of books and megazines you’ve to learn the skill of speed reading. Just to be able to examine better and quicker. anyway, I hope you’ll continue to maintain this internet site. this is really a great place and I am certain I’ll be back within the near long term once more.

  • Finally a smart blogger-man…I love how you’re thinking…and writing!

  • “I don’t even butter my bread; I consider that cooking.” — Katherine Cebrian

  • ? ??? ???? ?????? ?? ??????
    ??? ?? ???? ? ???????? ?????

  • Hi I like this article and it was so fabulous and I am gonna bookmark it. One thing to say the Superb analysis this article has is trully remarkable.Who goes that extra mile these days? Bravo!!! Just one more suggestion you caninstall a Translator for your Worldwide Audience !!

  • Hola, – da mejor. Guardar va!


  • Super 🙂

  • ? ??? ????? ?????? ?????????? ?

    It is possible to copy articles from you?

  • ??? ???? ?????? ?????? ????? ?? ????????? ??? ?????? ????? ??? ?????? ?

    ???????? ????

  • ? ????? ????? ??? !
    ????? ???????? ????? ? ??????? !!!

  • He’s been a year … You’ll remember with pleasure all the achievements, the melancholy of all the beautiful moments and not trust everything you did. Happy Holidays!


  • Few readers understand the meaning of this topic. But I’ve got it.

  • I took a chance and recovered my old friend from the front seat of the vehicle, I felt a lot better with my M16 firmly clasped in my hands.

  • ?? ??? ??? ????????? ?
    ? ?? ?????? ????? ????? 🙂 ????? ????? ??? ??? ??????????? ???????? ? ?????????? ?????? 😀

  • Im smart and intelligent girl, please remember it when you’r in my room. I don’t like any rudeness or disrespect. I know i deserve attention and manners and i will treat you well if you show it 😉

  • ???? ?????????? ?? ???? – Is Your Logo Naked? | Ariel Marketing Group Blog ?????? ????? ?????? ????????. ?????? ???? ??? ????? ???.

  • ??? ???? ????????? ? ????? ???????.
    ?? ? ???? Is Your Logo Naked? | Ariel Marketing Group Blog ?????? ??? ???????? ? ?????. ???? ???? ?????? ????? ????????? ??????? ?? ?????? ????? ???? ?????? ?? ??? ??? ? ???? ????? ?????? ?????? ???

  • “From Mistress to Mrs.” is based on the journey of author, Sarah J. Symonds, as she travels the road to romance and redemption. Already the author of the non-fiction book, “Having An Affair? – A Handbook for the Other Woman,” follow her latest adventures of traveling the world looking for love AND Mr. Right, circumnavigating the minefield (or rather “man-field,”) of the dating scene, and reporting back with her discoveries and “research.” But, CAN the mistress ever really become a Mrs.??? Read more at pillowtalk Keep the faith, Hugs, Sarah J. x

  • [url=]seo services[/url]

  • ??? ???? ?????? ????? ! thanks !