Logos Matter

My fixation on logos & branding continues. My 3.5 year old daughter is obsessed with her dad’s car – she cried today when the battery was dead. She recognizes the BMW logo everywhere we go and says “that’s like Daddy’s car.” She also recognizes: McDonald’s, Wendy’s, our pathetic local Weis supermarket (her reaction to this one isn’t as positive as to BMW), our Farmer’s Veggie Stand sign, the local zoo brand on all of its billboards…. and she’s 3.5 years old.

How much impact does your logo have?

Why does this matter to you? Because Logo Recognition is key to Branding, and branding is one of the keys to ensure a steady stream of prospects into your sales funnel. If a 3.5 year old associates the experiences she’s had in her short life, either positive or negative, so strongly with a logo imagine the impact that same logo can have on your existing & potential customers.

So how do you brand with your logo?

1. First of all, have a sharp, easily recognizable logo – simpler is usually the best – think Mercedes, “W” hotels or McDonald’s iconic “M.”

2. Use your logo consistently on every sign, promotional item, advertisement or company literature. I want to pull my hair out when I see companies change their logo on a whim depending upon the publication or format they’re advertising in. Your logo is not supposed to conform to the application – it should be like a visual landmark for your company. Would anyone suggest altering the font on the HOLLYWOOD sign??

3. Great customer service – branding can be a bad thing if your customer associates unpleasant experiences with your logo.

4. Consistent “advertising or marketing.;” it doesn’t matter if you advertise in the local paper or use Social Media and the internet as your keystone of getting the company message out – religiously use the medium AND your logo within your ads/posts/blogs etc.

5. Utilize promotional items with your logo on it as gifts/giveaways – from the mundane pens, mugs and key chains to Holiday cards & more unique items….keep your name out there and in your customer’s hands and minds.

Branding, like all good pieces of your marketing puzzle, doesn’t work without a comprehensive & consistent plan, and it sure as heck doesn’t happen by accident. Make sure it’s a part of the puzzle you are focused on & disciplined about – its impact cannot be overstated.

  • Pingback: Anonymous()

  • We speed slideshow several celeb besides for one thing. The dragonfly squeaky toy that’s found position upright vacuum around the compartment, every one graphics as well as in this workout sheet would not stay properly positioned. The idea flops through and weighs truth be told there. My best grandson cannot attain the idea while it flops away from the plate. He / she totally treasured it generally speaking therefore had taken her regarding 3 short minutes pinpoint that he or she can certainly rebound in it and hubby is just four weeks past. He’s really a little bit bashful associated with arriving at everything but yet he really like the actual showing and also getting. It’s always not mobile and trying to move the idea when ever folded away is sort of prefer trying to do everything a fabulous damp noodle. It just hints plus spots all around you. It takes 2 different people to do everything the item. On the whole for Document endorse them but just aspire they would frequently put off this bogus advertising and marketing on the an individual toy.

  • Stay ’em coming… you each do such a notable job at such Concepts… can’t tell you how much I, for person understand each you do!

  • That jumperoo is a good! We ended up it anytime my best young man ended up being several several months outdated, although he / she was too small get rid of, she or he fit into the padded fit which has a rolled-up blanket being a booster couch and many massive books less than his or her legs. They rapidly matured involved with it along with was in fact pouncing just like a executive. He’s today 90 years a long time past nevertheless is in love with the application.

  • I can only repeat the other comments above this one. Excellent content and i think im not alone when i ask: do you plan to upload some more pictures on this topic by any chance? It would make this blog more enjoyable. Just a thought, i hope you dont mind 🙂 Thanks for the great post, Sarah

  • I can only repeat the other comments above mine. Exceptional content and i think im not alone when i ask: do you plan to add some more images about this topic by any chance? It would make this blog more enjoyable. Just a thought, i hope you dont mind 🙂 Thanks for the useful post, Evelyn