Driving Without Gas

Of course I’m looking for a cute title that will peak your interest and get you to read my blog, but this one really hits on one of the unbelievably common mistakes so many small business owners make: NO MARKETING. I know it sounds unrealistic, but I would say that at least 50% of the small businesses I come across make either NO, or only sporadic, attempts at marketing their business.

Imagine What Could Happen if you DID have a plan?

What that means is that you Small Business Owner, put out your shingle and “open” sign, and then wait for customers. Of course you don’t think you’re waiting for customers – you’ve joined the local Chamber, maybe even another type of networking group, and some business IS coming in. Eventually, if you’re lucky and/or an extremely good net worker, some business begins to trickle in and word of mouth starts to get traction. You may even be making enough to pay the bills, but let me ask you something: “Is that why you started your business, to just pay the bills?”

You may answer: “I have more business than I can handle.” To that I say “phooey.” No one has more business than they can handle; what lots and lots of customers means is that you can raise prices and be selective about who you work with. It is a wonderful thing if you are booked for months – and yes, you may have to tell some customers that you won’t be able to make their timeline and they’ll have to go elsewhere. Believe me, that is nothing to be afraid of. What it means is that you become sought after – they know that if you’re THAT busy, your’re THAT good, and many more than you think will wait to work with you.

So, what does this all mean: get MARKETING. But not in a half hazard fashion! Develop a marketing plan, whether it’s print/tv/radio/online/social media – if you don’t know where to start, hire a profesional….and begin to put the pieces together so that you can become the type of small business owner I described.. not one just paying the bills.

  • Greetings! Is it okay if I go a bit off topic? I am trying to view your domain on my Mac but it doesn’t display properly, do you have any suggestions? Thanks! Brice

  • Splendid article . Will definitely copy it to my blog,surely with link pointing towards you..Thanks.

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